What is the Best Program to Design Stickers?
Stickers are perhaps one of the most mundane items that someone could think of. They are something that provides momentarily fun and disappear I into the background of our everyday lives. However, how would you feel that to corporates, stickers are one of the most powerful tools that they use to influence an audience? A simple proof of the same is the fact that almost 45 percent of all brands and businesses that operate at a medium to large scale spend about 22 percent of their marketing budget on label design software. Let us understand how a tiny piece of paper that cannot even stick to most surfaces for more than a few weeks at best, influences the minds of customers and consumers.
How do brands use stickers as a marketing tool?
Most brands and businesses use sticker design software to create not one but multiple designs in two ways. Usually, they combine a popular fictional character such as a cartoon loved by adults and children alike with the name/slogan or sometimes both of their firms and then they print out fun shapes, or they simply print out stickers that contain their brand name and in rare cases, the contact information of a particular brand. Obviously, it goes without saying that if the hassle is not too many brands opt for the former than the latter.
The influence of stickers on consumers.
In order to understand why brands use, understand we’re going to need to take a little lesson in psychology. Stickers might have only a moment’s impact on a consumer’s eye. However almost 97 percent of people who get a sticker place it somewhere where it’s visible to them daily. This is an unconscious decision. Brands know and understand this. Your subconscious mind observes everything around you even when you are not paying any attention to it. Through stickers, a consumer’s mind is constantly interacting with a brand. Say you get a sticker free from a brand you purchase a mixer grinder from. You randomly decide to paste it in your kitchen without giving it much thought. The brand also deals in other kitchen appliances. The next time you find yourself in the need of kitchen appliances, your mind would automatically find itself attracted towards the former brand, without the experience with the mixer grinder having factors. This is because your brain interacted with the sticker and the brand subconsciously; hence, when the time came, came it felt a sense of security with the brand.
Software to design stickers.
Now that we have understood how stickers play a huge role in marketing, let us look at how one can design and produce stickers.
Best programs to design stickers
Brands and firms leave no stone unturned when it comes to creating quality stickers because they are the cheapest and one of the most effective forms of marketing. Some of the most popular sticker design Software used by scale print businesses are
Adobe spar
Adobe is a titan in the design industry, so it does not come as a surprise that a by-product of the same, would top the list of best design software. Adobe spark allows a designer to fully realize their creative abilities and depict the same in the form of stickers of fun shapes and sizes. The best part about this application is that it is extremely easy to use and even someone with no professional software design experience or education can create a decent outcome.
Canva
Who does not know about Canva? Canva is the go-to application for all things design, so why should stickers be any different? Like Adobe, Canva also offers great ease of use and fun designs and shapes. However, if you are planning to use the free version of the application, chances are you would find the options available to you to be limited. Most professional designers also use the paid version of Canva to create designs. A major drawback of the application however is that any design created using Canva is the intellectual property of Canva itself by law. So, if you create any design using Canva and find another party using the same, then you can do nothing but sigh
Crello
Those who are experienced in the field would point out that crello and Canva share a number of features, but still, the reason why crello has made it to the list is its own distinctive features. Many software designers who have worked with the application have testified that it might not be in the same league as Adobe or canvas yet, but the quality of work it produces is no less.
So, did you understand how something as ordinary as a sticker might play a definitive role in the marketing strategies of firms that operate at scales far larger than we can comprehend?
